Tuesday, January 28, 2014

Sporting KC partners with The Roasterie for release of new Sporting Blend coffee


KANSAS CITY, KAN. ----- Sporting Kansas City and The Roasterie announced on Tuesday a strategic partnership for the release of Sporting Blend.

The brand new coffee blend is now available at each of three The Roasterie Cafes and The Roasterie's more than 75 grocery partners, and will also be sold at Sporting Park for Sporting Kansas City home games during the 2014 season.

"We could not be happier or more proud to partner with Sporting KC," said The Roasterie's Bean Baron Danny O'Neill. "Not only do our cultures and values totally align, but so does our love for all things Kansas City. It was natural to kick things off with the introduction of our new Sporting Blend. Hopefully the great fans of Sporting KC will enjoy it."

"Aligning with an iconic local brand like The Roasterie is an obvious fit for us," said Sporting Kansas City's Chief Marketing Officer Andy Tretiak. "We are constantly exploring unique opportunities to activate with our partners. The creation of our own blend of coffee certainly reflects that approach."

Marketed as "smooth and satisfying, like the sweet taste of victory," Sporting Blend is a premium quality French (medium) roast with origins in Brazil, Ethiopia and Sumatra. The blend's one-of-a-kind taste is tailored for a flavor profile described as delicate and pleasing brightness with a sweet, mesquite-like aftertaste.

The new Sporting Blend is currently available in custom designed 1.75-ounce and 12-ounce bags, and will soon be available in 12-count single serve (K-Cups) cartons.

The Roasterie, the official coffee of Sporting Kansas City, is one of the most renowned specialty coffee-roasting companies in the nation and has served as Kansas City's hometown roasterie since 1993. For more, follow The Roasterie on Facebook, Twitter, Instagram, Pinterest and Google+.